Effie Awards Romania anunta finalistii editiei 2026
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Effie Awards Romania anunta finalistii editiei 2026
In acest an, 28 de agentii si companii au obtinut nominalizari in 36 de categorii ale competitiei:
Cohn & Jansen Creative Network DDB Romania Digitas Romania FCB Bucharest FENNEC Golin Romania Heist Industries Jam Session Agency Kubis Interactive Leo Bucharest LINE Agency McCann Romania MRM Romania Mullen Lowe (Romania) Ogilvy Romania OMD Romania Oxygen Propaganda Creative Services Publicis Romania Punk Agency RXM Creative Saatchi & Saatchi + The Geeks Show The Agency UAUtorul V8 Interactive VML Romania WOPA Communication Zenith Romania
Brandurile finaliste sunt:
Amstel Beer Aerosoli AQUA Carpatica Flavours Ariel Bergenbier BCR Bitdefender BRD Carturesti CEC Bank Covalact de Tara Curtea Veche Publishing Delikat DOR de la Vel Pitar Durex eMAG Ferrero George Gillette Guseppe Head & Shoulders ING Bank Kaufland KFC Lays Romania Magnum Nemira Publishing House Old Spice Orange Pampers Pepco PENNY Pepsi Philips Lumea Raiffeisen Bank Regina Maria RetuRO SGR Rom Autentic Salt Bank Save the children Storia The Coalition for Gender Equality Tomi Vel Pitar S. A. VISA Viva Credit Vodafone Vola. ro Wolt
Neal Davies Chairman of TBWA, Ireland revine in calitate de Presedinte al Juriului, coordonand atat etapele jurizarii si Grand Jury, cat si structura Effie 2026 Scoring Committee — organismul responsabil de stabilirea finalistilor si desemnarea castigatorilor pe categorii.
Conform licentei globale, procesul de jurizare s-a desfasurat in doua etape. In prima runda, peste 100 de profesionisti din marketing, comunicare, reprezentanti ai mediului academic si ai agentiilor de cercetare de piata au evaluat inscrierile. In cea de-a doua runda, alti 90 de lideri ai industriei au evaluat campaniile finaliste.
Dezbaterile din ambele runde de jurizare au fost moderate de specialisti in marketing, comunicare si cercetare de piata cu o vasta experienta in domeniu: Afrodita Blasius Marketing Manager, Wienerberger Romania Alina Stepan Country Manager Ipsos Romania & Cluster Head, Ipsos South-East Europe Camelia Petrescu Associate Director, Unlock Market Research Costin Radu Brand Strategy Consultant Dan Petre Partener, D&D Research Dan Zloteanu Business Consultant & MRI Research & Consulting Manuela Mancas Fondator & Managing Director, AHA Moments Maria Predoiu Co-fondator & Director Executiv CampioMATE Nico Mihailescu Brand Management Consultant, Founder of SwitchedON for Brand Architects
Marele premiu al competitiei, Grand Effie, va fi decis de Grand Jury, format din: Neal Davies (TBWA Ireland) si Presedintele Juriului editiei 2026, Arnaud Debia (Ipsos), Luca Corteggiano (Loony Legs), Béla Ziemann (LePub) si Andrew Garrihy (OLX Group).
Lista completa a finalistilor poate fi consultata aici
Castigatorii Effie Awards 2026 vor fi aplaudati pe 2 iulie, ȋn cadrul Galei de Premiere ce va avea loc la Hotel Caro, Bucuresti.
Gold Partner: George - primul banking inteligent. Partners: Coca-Cola, Kaufland, Mastercard
Creative Partner: Leo Bucharest
Strategic partner: NielsenIQ
Official auditor of the judging process of the Competition: Deloitte Romania
Media Partners: PRO•TV, IQads, Smark, Revista Biz, Pagina de Media, The Institute, Profit. ro.
Despre Effie Awards
Effie Awards este un program international lansat in 1968, in Statele Unite, organizat sub licenta Effie Worldwide si recunoscut la nivel global pentru accentul pus pe eficienta demonstrabila a campaniilor de marketing. Competitia recompenseaza ideile care genereaza rezultate reale de business si impact asupra consumatorilor.
In Romania, competitia este organizata de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Comunicare din Romania (UACR).
Mai multe informatii: www. effie. ro
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